Driven by Our Purpose and Accentuated by Values You Can Taste
We bring flavor to people’s lives every day, in every home, and in every kitchen.
Our values guide how we work every day. They set the standards we protect, the care we bring to our recipes, and the discipline behind every batch we make. That’s flavor you can not only taste, but trust.
Our History
Day One
Conrad Frederick Sauer, a 21-year-old pharmacist, starts his own company and begins selling pure-flavoring extracts from the company’s first headquarters in Richmond, VA.
Duke’s Mayo Joins The Family
In 1917, Eugenia Duke was stationed at Camp Sevier, a National Guard Training Camp. It was there that she began selling sandwiches slathered with her homemade mayonnaise. They were so unforgettably delicious soldiers wrote to her begging for her recipes. By 1923 she hit on the notion that the real secret was the tangy spread. And so, a legend was born. In 1929, Eugenia sold her mayo business to the C.F. Sauer Company and the rest is history! For over 100 years, Duke’s has celebrated its vibrant history cultivated a commitment to family recipes, tradition, and authenticity.
Foodservice Arrives
C.F. Sauer Foodservice is created to make commercial recipes and flavorings.
Kernel Season’s
CCF’s popcorn seasonings lead market in snack category company created Joins iconic family of brands including Duke’s Mayonnaise, The Spice Hunter RICHMOND, Virginia (May 5, 2020) – Sauer Brands Inc., a maker of iconic flavor-enhancing condiments, seasonings and spices…
Sponsorships, Acquisitions And Launches Oh My!
- Company sponsors first-ever Duke’s Mayo Bowl in Charlotte, NC.
- Acquisition of Chicago Custom Foods in April 2020 — the leading maker of popcorn flavoring and seasoning in the U.S. Duke’s Southern Sauces launches six new flavors.
Sauer Brands Acquires Mateo’s Gourmet Salsa
Based in the Dallas suburb of Frisco, Texas, Mateo’s all-natural and gluten-free line of products was created in 2010 by Andrew Robbins, who decided to market the homemade salsa his father created when he couldn’t find one available in stores that met his discerning standards. What started being sold out of the back of Andrew’s Honda Pilot can now be found across the country in such stores as Costco, Walmart, Target, Publix and Kroger.
BBQ And Mustards
Duke’s launches four new mustard flavors and adds Carolina Vinegar to the line of Southern Sauces.
Richmond Or Bust
The C.F. Sauer Company moves to 2000 West Broad Street, in Richmond, and grows to 250 employees. More than 100 years later, this site remains the home of our spice operations.
Pepper Anyone?
The C.F. Sauer Company adds Gold Medal black pepper to its growing product offerings.
BAMA Time
The C.F. Sauer Company buys BAMA brand food products from Welch Foods Inc., giving the company entry to the export market.
Spicing It Up
In August, The C.F. Sauer Company buys The Spice Hunter of San Luis Obispo, California, a marketer of exotic spices, spice blends and all-natural foods.
Mayo, Mayo and More Mayo
Our company introduces 8 new Duke’s products including a line of flavored mayos. Additionally, we proudly launch a line of dip cups & salad dressing packets for Duke’s in the Away from Home channel.
Our Leadership
Meet the people behind the ambition